Iconography

Small yet instrumental visuals

Icons are all around us, as signs along a street or even within magazines we read at home. They are simple visuals that convey a message without the need for words.

Icons

Medical Products

Medical Products

Medical Products

A healthcare startup needed a modern set of icons to appeal to their users. A user study was done to identify the key shapes and objects that appealed the most to users, followed by creating an initial pack that followed the organisation's brand guidelines.

Video Consult

Video

Ambulance

Ambulance

Chronic Care

Chronic

Swab Test

Swab Test

Doctor Visit

Doctor Visit

Nurse Visit

Nurse Visit

Logos

Tech Products

Tech Products

Tech Products

The Agoda Tech leadership required logos for the various internal tools used by employees. These logos needed to ultilise the corporate colours while still being intuitive with the perception of what the tool does.

Agoda GPT

Agoda GPT

Custom GPT tool with the Agoda corporate colours.

NOCPit

Traffic management tool, with a that brings out a sense of urgency.

Agoda Kotlin

Android programming platform to be paired with JS Plugins.

Agoda JS Plugins

Javascript plugins library to be paired with Agoda Kotlin.

Design Process

Visual Design Exploration

Visual Design Exploration

Visual Design Exploration

A brief overview of how my standard ideation and design process goes.

Wizard

A management tool used to build workflows and forms for customer experience agents. It needed to capture a casual tone with accessible colours for both light and dark themes.

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What started as a simple wizard hat slowly evolved into a man with facial hair. I further explored by tilting the hat backwards in varying degrees to bring some visual appeal. It still did not look too much like a wizard, so I took inspiration from Office365 by adding the first letter of the tool to the logo, the "W" to eventually derive the final logo of a rather smooth wizard with an awesome looking hat.

Core Engineering

A tool used as a catalog for all Tech components. It needed to ultilise the Agoda corporate colours while still allowing the users to associate the robustness of Engineering.

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I started with a familiar mechanical aperture design to bring the most out of the core aspect, but I explored a more atomic design to showcase the scientific side of engineering. It looked cool, but I felt that it would be best to blend the two designs into something more artistic. It eventually let to the final vortex design which brought out the core and all encompassing aspect what Engineering is in Agoda.